Honda's Environmentology
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Case Details:
Case Code : BECG069
Case Length : 21 Pages
Period : 1991-2006
Pub Date : 2007
Teaching Note :Not Available
Organization : Honda Motor Co. Ltd.
Industry : Auto and Ancillaries
Countries : Worldwide
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Excerpts
Honda's Environmentology
Honda was among the first automobile companies to take up
environment conservation activities. In 1974, Honda launched the Civic CVCC, a
fuel-efficient and a low emission vehicle, and became the frontrunner in
environment-friendly automobiles. From then on, Honda worked consistently to
bring about improvements in its products so that they became more fuel-efficient
and less polluting.
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In 1991, Honda constituted the Environmental Committee, a body which would take
up "corporate environmental activities", in Japan.
In 1995, it was expanded to cover the Americas, Europe, Asia and the Oceania and
was renamed the World Environmental Committee. Honda also appointed Green
Environmental Administrators at all plants.
According to Honda, its commitment to the environment was long-term and
pervasive. It called this commitment 'environmentology', defining the term as "an ongoing commitment to environmentally responsible technology".
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The objectives included "world-changing advances in fuel economy, low emissions,
and alternative energy sources for the future".
Honda categorized its environmental initiatives under seven domains - product
development, purchasing, production, transportation, sales, disposal and
recycling, and administration...
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Development of Products that run on Alternate Energy
In the 1990s, Honda began serious R&D efforts to develop vehicles that
ran on alternate energy so that the environmental damage caused by
burning gasoline/diesel could be reduced. The fact that gasoline
reserves were fast depleting and the price of gasoline was going up also
contributed to Honda's decision.
In 1994, Honda unveiled the CUV ES, an electric scooter (Refer Exhibit
VI for photographs of Honda two-wheelers that run on alternate fuels)... |
Fuel Cell Cars
Honda had a full-fledged research program for fuel-cell powered cars. In July 2002, the company's FCX became the first fuel cell car to be certified by the US Environmental Protection Agency (EPA)
and the California Air Resources Board (CARB) for commercial use...
Excerpts Contd...>>
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